CREATE REAL VALUE

FROM EXTENDED REALITY

Introduction

The status quo - Blandness

Experiences in general have become uninspiring

Online, a safety-first culture pushes brands towards conformity, fearing the risk of standing out. Market research and big data often lead to design homogenization, creating a 'lowest common denominator' effect. This, combined with the overwhelming volume of content that dulls individuality, leaves us with predictable and non-exceptional brand interactions, lacking in meaningful differentiation or the emotional connection that once made them memorable.

Based on:

consumer expectations

Customer demands for immersive 3D, AR, and VR shopping experiences are on the rise

A significant portion of consumers in the Asia Pacific and Europe have shown a strong preference for immersive technology experiences

Predictions indicate a substantial number of users in the US will engage with VR and AR technologies regularly

AR and VR are positioned as powerful tools for creating immersive, engaging customer experiences

BASED ON:

Consumer's DIGITAL EXPECTATIONS

of consumers indicate that

online experiences will become more important than in-person ones

of millennials indicate that

online consumer experiences are now more important than in-person experiences

of millennials expect

brands to leverage technology in customer experiences

What was a quirky novelty just a few years ago, has become a powerful utility today. The good news is that technologies like augmented reality (AR), 360° video, 3D content, and virtual reality (VR) are not only more sophisticated than ever, they are also very affordable and accessible for brands.

Accenture Interactive Report (2020) Try it. Trust it. Buy it.

Opportunity extended reality

A way to deeply engage with products before making a purchase

Not just about viewing products but experiencing them in a simulated environment that closely mirrors physical reality

Engaging solutions for the fast-growing Digital Out of Home (DOOH) channel

For brands: Better satisfaction, fewer returns, higher conversions, stronger loyalty

For consumers: Enhanced product understanding and greater purchasing confidence

BASED ON:

Consumer's IMMERSIVE DEVELOPMENTS

of consumers

active in the metaverse have made a purchase.

of leading brands

online consumer experiences are now more important than in-person experiences

of consumers

across generations, genders and geographies, prefer immersive activities to their physical-world alternatives

SENSE iMMATERiAL REALiTY

the new frontier in digital luxury

We create Immersive brand experiences that foster emotional connections with consumers

Focused on storytelling, community-building, and personalized interactions to differentiate your brand and drive engagement

Create real value from extended reality

WE UTILIZE THE DATA GATHERED FROM VIRTUAL EXPERIENCES TO GAIN VALUABLE INSIGHTS INTO CUSTOMER BEHAVIOUR, PREFERENCES, AND PRODUCT PERFORMANCE

We use this information to optimize your offerings, personalize marketing efforts, and make data-driven decisions.

We improve marketing campaigns by integrating virtual storefronts to promote new products or brand initiatives.

Utilizing extended reality technology enables your brand to anticipate emerging trends and connect with tech-savvy audiences.

Attributes & Benefits

User-satisfaction-centric

Increase purchasing confidence, and sales conversion rates and reduce returns, increasing customer satisfaction and loyalty with S-iR’s attention to detail and quality of experience across solutions.

Leading CX development

Grasp new opportunities. Up your digital presence, awareness, and engagement, and build stronger brand relationships.

Collaborative approach

Make digital visions a reality by combining your vision with our creative and tech expertise.

Sustainable business improvement

Replace and reduce high-cost physical solutions, with lifelike virtual solutions that can save you time, money and the environment.

ABOUT

SENSE iMMATERiAL REALiTY

SENSE iMMATERiAL REALiTY IS A TECHNOLOGY COMPANY. WE WERE BORN FROM A SPIN-OFF OF TXT E-SOLUTIONS, FROM THE TEAM OF THE AEROSPACE DIVISION. WE EXIST TO BRING OUR EXPERIENCE AND EXPERTISE IN SYSTEMS SIMULATION, AR/VR GAINED IN THE CREATION OF FLIGHT SIMULATORS, AND IMMERSIVE TRAINING SYSTEMS, TO NEW SECTORS, FIRST AND FOREMOST THE LUXURY, FASHION AND TEXTILE SECTORS. S-iR HAS ITS MAIN OFFICE IN MILAN WITH B2B AND B2C CLIENTS IN EUROPE AND THE US.

our pillars

Tech & artistry

Artistry is at our core. We believe in the transformative power of fashion as an art form and push the boundaries of creativity.

We are relentless innovators. Embracing cutting-edge technology and pushing the limits of digital fashion, we continuously seek new and inventive ways to transform the industry.

Craftsmanship

Craftsmanship matters. We uphold the highest standards in quality, ensuring that every digital creation we produce reflects our commitment to excellence.

The team at S-iR represent an unmatched skillset showing the quality detail of our work. We have a mix of rare skills in the same company Technology and Digital Art.

Customer-driven approach

Cllaboration fuels our progress. We work hand-in-hand with brands, sustainability advocates, and fashion innovators to create a collective force for positive change in the industry.

Customer-focused as a driving force beyond simply facilitating the purchase decision.

Fashion and sustainability

We are embracing technology and creativity to bring unique fashion experiences, minimizing the carbon footprint.

We're on a mission to minimize waste in fashion: reducing waste drives our design processes and inspires our partnerships.

solutions

i-FABRIC

Discover i-Fabric, an innovative solution offering realistic digital representations of your fabrics.

DIGITAL TWIN

Introducing Digital Twin, a cutting-edge technology that provides highly detailed 3D replicas of your products online.

BRANDED SPACE

Welcome to Branded Space, where you can offer your customers an immersive digital shop-in-shop experience directly on your e-commerce platform.

PREVUE

Introducing PreVue, your gateway to a branded virtual universe where customers can freely explore, browse products, and make purchases.

SHOPPING WINDOW

Enter the world of digital Window Shopping, where your digital showcases transcend boundaries, fueled by high-fidelity 3D digital twins.

TRUNK SHOW

Introducing Trunk Show, a virtual invitation for customers to remotely explore collections in your curated brand environment.

CGI AD VIDEO

Engage customers with a “I can’t believe it’s not real” mix of real and lifelike virtual environments.

APPEAL

An innovative online workspace designed to facilitate sales presentations and training sessions.

i-FABRIC

i-FABRIC

Lifelike digital replicas

of your fabrics

Trusted by global textile players

Welcome to the future of fabric exploration

i-FABRIC

i-FABRIC IS THE FIRST AND MOST COMPLETE DIGITAL TOOL DESIGN FOR THE THE TEXTILE MARKET

Our cutting-edge platform transforms how you interact with fabrics, leaping from a physical to a digital experience without losing the essence of your products.

It allows fabrics to be digitised easily, presenting them in high quality and displaying them on garments, also in AR, with no tech expertise needed. Make them available for presentation and sale within minutes.

i-FABRIC

WHY CHOOSE IMAGINATION IF YOU CAN HAVE IMMATERIAL?

By adopting i-Fabric, you're embracing a future where fabric exploration and presentation are boundless and sustainable, reducing the need for physical samples.

i-FABRIC BENEFITS

High-quality visualization and mimicking of physical interactions

i-Fabric allows for high-quality visualization of fabrics, including AR applications, enabling your clients to see fabrics applied to garments in stunning detail compared to competitors. Our technology simulates the behaviour and tactile response of fabrics, bringing them to life on your screen.

Integrated business solutions

i-Fabric integrates seamlessly with your existing ERP, DAM, CRM, and Order Management systems, streamlining your back-office operations and enhancing customer engagement.

i-FABRIC BENEFITS

Sustainable

By reducing the need for physical samples, we help you reduce waste and embrace more sustainable practices.

Cost efficiency

i-Fabric significantly reduces production and operational costs, allowing for more efficient use of resources.

Innovation in sales

Our digital catalogue opens new avenues for remote selling and client engagement, making it easier to update your clients with new collections and facilitate smoother order placements.

DIGITAL TWIN

DIGITAL TWIN

3D digital replicas of your products online with an unmatched level of quality detail

Trusted by global fashion players

DIGITAL TWIN

Digital Twin technology in the fashion industry offers multifaceted utility from conceptualization to consumer interaction, marking it as an indispensable tool for innovation and sustainability.

Digital Twin

The artistry and craftsmanship of the team at S-iR ensure that the digital replicas of your products are clearly set apart from your competitors, making your brand stand out. Besides adopting a sustainable approach by selling designs before they're produced, you’re helping your customer make more informed purchase decisions, and reduce potential returns. Embrace Digital Twin technology and be at the forefront of fashion's digital transformation.

DIGITAL TWIN & AR BENEFITS

Replicate designer vision with precision

Digital Twin technology captures the essence of your designer's creativity, rendering it into a digital form that surpasses the limitations of physical products. It's about going beyond the tangible and bringing an idealized vision to life.

Elevate quality with S-iR technology

Digital Twin technology, augmented with S-iR craftmanship, sets a new benchmark for quality and your advantage in the market. We offer an unmatched level of detail and realism.

Reduce returns

Providing customers with highly detailed digital previews leads to more informed purchases and, consequently, fewer returns. It's about giving them the confidence of an in-store purchase in the digital realm.

DIGITAL TWIN & AR BENEFITS

Boost online engagement and sales

Digital Twin technology invites consumers to explore products with the same curiosity and thoroughness they would in-store, leading to longer engagement on brand websites and a deeper connection with your products. From virtual showrooms to interactive e-commerce, our 3D replicas transcend traditional marketing and sales channels.

Cut costs and improve sustainability

Imagine reducing your sample production costs without sacrificing the customer experience. Digital Twin enables the exploration of design variants in a virtual space, offering a cost-effective, sustainable and interactive presentation platform that rivals the in-hand experience of a product.

BRANDED SPACE

BRANDED SPACE

Give your customers a digital immersive shop-in-shop experience on your e-commerce platform

Trusted by global fashion players

BRANDED SPACE

A new era of digital interaction is here

Invite customers to a virtual experience to interact with high-quality 3D products via our Branded Space solution, seamlessly integrated into your existing website.

This branded environment serves various purposes, extending concepts and narratives within your brand story or supporting campaign initiatives. Customers navigate through a predefined pathway, engaging with products, articles, videos, and more, without the constraints of physical spaces.

It’s an opportunity to join an elite tier of fashion brands that are redefining customer interaction in the digital age. Our skilled team is prepared to craft immersive experiences aligned with your marketing goals.

BRANDED SPACE BENEFITS

Strengthen customer relationships and engagement

Branded Space is where immersive experiences meet personalized storytelling, creating a digital ecosystem where customers forge meaningful connections with your brand, exploring products with the same curiosity and thoroughness they would in-store, leading to longer engagement on brand websites and a deeper connection with your products.

Cost efficient and sustainable

Imagine reducing your campaign physical production costs without sacrificing the customer experience. Branded Space enables the exploration of your products in a branded environment, offering a cost-effective, sustainable and interactive presentation platform.

Interactive 3D showrooms and a stronger business channel

Our platform offers free navigation within a pre-defined pathway and supports multiple content types, ensuring a rich and engaging presentation of your products in high-quality 3D. The solution supports multiple content types, ensuring an engaging presentation of your products and brand partnerships/ ambassadors, making your e-coms a powerful tool in your business relationships and negotiations.

Reducing returns through in-depth previews

Providing customers with great detailed digital previews leads to more informed purchases and therefore, fewer returns. It's about giving them the confidence of an in-store purchase in the digital realm.

BRANDED SPACE

PREVUE

PREVUE

Welcome customers to your branded virtual world, where they can explore freely, check out products and buy

Trusted by global fashion players

PREVUE

Offer your customers a full virtual world experience in 3D, dressed in your brand's personality and aligned to your brand strategy

In close cooperation with you, our team develops and designs a customized parallel website to your existing one. It’s not about creating a replica of your physical store or offline presence, instead, we usher a new concept centre about story-telling, experience, experimentation and community building.

PreVue enhances the buying experience by showcasing high-quality 3D digital replicas of your products and gathering customer data to understand their needs. It's a versatile solution that aligns with the fashion industry's shift towards interactive retail models, offering a unique brand experience for customers.

PREVUE BENEFITS

Tailored Showcasing

PreVue is specially designed for high-profile buying sessions and big industry events. It's a tool that enhances the product showcasing experience, making it ideal for moments when making a strong impression is critical to your business.

Sell before production

PreVue offers an online space for immersive shopping, allowing brands to present and sell their products before they are physically produced. This pre-production engagement can be pivotal for market testing and demand assessment.

Virtual and Unveiling Engine

With its predictive features, PreVue acts as a bridge between conception and production, offering customers a sneak peek into future collections and enabling them to engage with items virtually, leaving you with valuable insights.

Immersive Brand Interaction

PreVue allows for the creation of digital worlds that go beyond the physical showroom, offering enhanced storytelling, and a virtual shopping experience where brands can interact and engage with their customers and create stronger relationships with them.

shopping Window

SHOPPING WINDOW

Bring your most imaginative displays to life for selected high-quality 3D digital twins

Trusted by global fashion players

SHOPPING WINDOW

Shopping Window offers a unique way to engage with your customers, providing an interactive and immersive shopping experience but also reducing costs connected to building physical window displays, serving as an eco-friendly alternative

Window Shopping is a multifaceted digital tool aimed at revolutionizing how fashion brands showcase their products and collections, offering varied applications from immersive AR experiences to integrated 3D views on e-commerce platforms.

SHOPPING WINDOW

The Shopping Window solution is best suited to live on an e-commerce website

It invites your customers, including those unable to visit your physical window, the opportunity to enjoy the immersive experience and see a few products you’d like to highlight. Contrary to a physical window, this 3D display, offers customers click-and-buy possibilities in an instant.

SHOPPING WINDOW BENEFITS

Extend your reach beyond traditional windows

Window Shopping extends your brand's reach beyond the physical storefront, offering a digital window that showcases your products in an immersive AR environment. This innovative approach redefines how you communicate, present your products to online consumers and increases your reach.

Easy to integrate, immersive product experience

Our digital 3D windows integrate seamlessly with your existing e-commerce platform or website, presenting digital twins of your key products. This allows customers to gain a comprehensive understanding of your products, enhancing their online shopping experience.

Eco-Friendly

Transitioning to digital windows not only captivates your audience but also offers a sustainable alternative to traditional window displays. Reduce your environmental footprint and save on the costs associated with setting up physical showcases.

Dual Application

Our solution acts as a digital extension to your physical or online storefront. With AR capabilities, Window Shopping bridges the gap between digital and physical retail, enhancing customer engagement and driving sales both online and in-store.

trunk show

TRUNK SHOW

Invite customers to window shop your collection. Open doors to 3D digital twins

Trusted by global fashion players

TRUNKSHOW

Our Trunk Show solution offers the customer a view of the website in 3D, in an event-like setting, where your brand has the possibility to display as many products as you wish. Behind every door your customer is directed to a new page where a high-quality 3D digital replica of your product is presented and purchasable. The platform is designed to meet the dynamic needs of fashion brands, from enhancing online sales experiences to creating bespoke environments for special collections or events. Whether you're launching a new collection or looking to elevate your brand's online presence, Trunk Show provides the platform you need to connect with your audience and drive sales.

TRUNK SHOW BENEFITS

Scan or click the qr code to enter the experience

Engagement and Sales

Designed to improve communication with your audience and enhance sales through a more captivating online shopping experience.

Optimized for Small Collections

Trunk Show is an invaluable tool for brands with smaller, curated collections. It simplifies the order process, making it more appealing and efficient for buyers by presenting your products in an engaging, aesthetically pleasing online setting.

Flexibility and Creativity

Offers the freedom to create a bespoke showcase that aligns with your brand's creative vision and marketing strategy.

Seamless Integration

Easy setup and integration with your existing online presence, ensuring a cohesive brand experience.

CGI AD video

CGI ADVERTISING VIDEO

Engage customers with a “I can’t believe it’s not real” mix of real and lifelike virtual environments

Trusted by global fashion players

CGI ADVERTISING VIDEO

Using CGI advertising technology in combination with the craftsmanship at S-iR, we create 3D advertising videos with unmatched quality in the market. The videos meet a range of needs in the fashion industry, from crafting compelling brand narratives to creating engaging marketing content for Digital-Out-of-Home (DOOH) screens to social media platforms. Embrace the future of fashion marketing with CGI Advertising Videos.

CGI ADVERTISING VIDEO BENEFITS

Create interest and engagement

Our CGI advertising videos are key to create interest and engagement in digital marketing channels such as in the Digital-Out-of-Home space and social media platforms. In close cooperation with you, our skilled team leverage the magic of 3D graphics with an incomparable quality in detailing and artistry.

Activate your brand narrative in new ways

It's about creating spectacular visual communication that captures attention and fosters interaction, keeping your brand at the forefront of the digital conversation. Our CGI video solutions turn your fashion brand's vision into breath-taking narratives that support your brand story and reach marketing KPI’s.

Eco-friendly solution

Replacing your campaign budget on CGI Ad Videos not only captivates your audience but also offers a sustainable alternative to traditional physical campaigns and production costs. Reduce your environmental footprint and save on the costs associated with setting up physical showcases but get the same attention and effect you are aiming for.

Reflect the sophistication and quality of your product digitally

In the world of luxury fashion, only the best will do. Our CGI services are the gold standard, sought after for creating the premium content that luxury brands demand. Let us elevate your brand with content that reflects the sophistication and quality you represent.

Appeal

APPEAL

Remotely showcase and sell your products to customers in a collaborative immersive digital platform

The case with Cartier is a conceptual illustration - a hypothetical scenario involving the brand that hasn't been realized

APPEAL

Appeal is a new digital collaborative platform that makes it possible to remotely interact with your clients in an immersive digital environment, offering the same conditions as in a physical meeting

Combining this with the power of digital twins Appeal enables sellers to showcase products in an engaging way to anyone, wherever they are, enriching the overall sales experience.

Appeal allows you to customize collections for targeted presentations, starting with a straightforward login process. This functionality is designed to cater to both your sales teams and high-value clients.

BENEFITS

Sustainable

By reducing the need for physical samples, we're helping you reduce waste and embrace more sustainable practices. This highly-efficient, remote collaboration platform helps minimize travel and your carbon footprint.

Sales impact

Our immersive platform and captivating visuals attract your customers' attention and keep them involved throughout the sales process. By creating strong emotional connections between your products and your customers, you drives sales and brand loyalty. Seamless remote interaction and engagement removes geographical sales limitations.

Cost efficient

Allow your customers to experience products before they are physically manufactured. By leveraging digital twins, we aim to eliminate overproduction and reduce costs.

Enhance your sales force

Sense Appeal allows you to train your sales force at scale and more efficiently.

key features

Synched Collaboration

Appeal facilitates synchronous collaboration, allowing stakeholders to work seamlessly across distances. Users interact effortlessly, fostering a sense of presence regardless of physical location.

Real-time Engagement

With Appeal, engagement transcends conventional barriers. Through a combination of 2D/3D object simulation and real-time interaction, users delve into immersive experiences, enhancing understanding and appreciation of products.

Personalization

Appeal empowers brands to personalize sessions and catalogues for each client. Tailored collections and virtual rooms create bespoke experiences, elevating the sales journey to new heights.

Process overview

Customization

Craft bespoke sessions and catalogues, meticulously curating collections to resonate with each client's preferences and desires.

Virtual Rooms

Create immersive virtual environments, transforming sales interactions into dynamic journeys of discovery.

Invitation

Initiate the process by sending invitations to one or multiple participants, setting the stage for collaborative exploration.

Process overview

presenter

viewer

Process overview

Control Handover

Seamlessly hand over control to clients, empowering them to navigate through collections at their own pace.

Guided Exploration

Guide clients through curated collections, providing insights and recommendations to enrich their experience.

Client Interaction Monitoring

Create immersive virtual environments, transforming sales interactions into dynamic journeys of discovery.

BECOME A MEMBER OF THE S-iR COMMUNITY

Meet us in the Expo '24 - a demo environment where we exhibit our products

APPEAL

SHOPPING WINDOW

BRANDED SPACE

PREVUE

The possibility for more valuable digital experiences is waiting

How can we help you in your journey?